Moueen Charfi
CEO
AMC Real Estate
Finding properties to sell and sellers to choose you as your real estate agent is an important part of your job and overall success. Creating blog posts and content for your website that is targeted towards sellers is a great way to generate these types of leads. Seller guides essentially take valuable information that can help sellers. By providing this information, you are showing potential clients that you know how to sell a home fast at a great price.
In recent months, commercial real estate leaders and experts have shared guarded yet optimistic predictions about the future of the industry. While contributory factors like a widespread return to the office carry a degree of uncertainty, one imperative remains clear: CRE firms need to stay relevant and top of mind to buy, sell, invest and hire in ways that maximize growth in today’s real estate landscape. One effective way to do this? Branded content.
Branded content is an advertising tool through which businesses can improve their brand authority and reputation. By positioning themselves as industry thought leaders on a platform that reaches their target audience, B2B marketers can bridge the gap between their companies and their potential clients. Businesses leverage various forms of branded content, including articles, videos, podcasts or infographics, to share key messages in a way that appeals to a particular audience, usually through an informative or educational approach.
One key difference when businesses buy from other businesses is that there is often a longer sales cycle. Buyers are looking for solutions that solve complex challenges related to their businesses. So effective B2B marketing is challenged with providing relevant, helpful and persuasive content that attracts the attention of buyers at all stages of possible interest.
In today’s professional services marketplace, your firm’s website is one of your most crucial assets. It is much more than a digital billboard or brochure, as some firms believed in the past. A successful website is the hub of a firm’s online presence and an information-rich projection of its expertise into the marketplace.
Your website is a critical tool for building visibility. Potential clients search online to find service providers, and they need to be able to find your firm’s website for you to have a chance at winning their business. Plus, your website enables you to demonstrate your firm’s expertise and become well-known throughout the marketplace.
Research paints a clear picture of the importance of a professional services firm’s website. In fact, 80% of people look at websites when checking out service providers – the most commonly used information source by far.
In addition, you should do is identify the questions your audience and customers are asking – and build your thought leadership marketing strategy around the answers.
Consider how people are searching in your industry or niche, and which short and long-tail keywords your customers are using in search engines. Ask yourself the types of problems your product or service is designed to solve, and find the issues surrounding those problems. Then, you can create content that addresses those questions, pain points, and keywords.
The important thing is not to stand still or grow comfortable. In order to remain competitive, your firm must constantly assess your B2B marketing strategies and find ways to improve.
The online marketing world is evolving at a faster and faster rate, but today, the firms that successfully gather and utilize data on their performance – across a wide range of marketing efforts – are situated to win.
About the Author:
If you asked Moueen Charfi about what his prime quality is, he would say leadership. But besides being a great leader, he is also good with communication, making him an impressive company CEO. His ten years of experience can attest to his professionalism and effectiveness as a manager in dealing with customer needs, selling company products, and making marketing plans that work.
Creating a legacy together is why ‘team’ means everything to Moueen. “I want everyone to be proud of what we’re building together.” AMC real-estate employees are empowered to take ownership of their roles and to use their initiative to achieve this shared vision.
“I’m an individual who micro-manages my businesses but not my team. I give them empowerment, the big picture and show them the vision. Although sometimes my vision can be a bit too ‘wow’ for them,”
“My leadership style has changed over the years. I used to be strict and run a tight ship. But today I manage the company with a family-like touch, although I do push my team to do better. I want them to have direction and opportunity.
“At the end of the day, I’m trying to do something good for the company and I want to be respected for that. I like to think I’m fair. I use reward versus effort as motivation. If we work hard and make money together, I reward them as a team. I always tell them, ‘We work first, talk later.’ Ultimately, the results speak for themselves.”
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