What and why do you need a personal brand?
Your personal brand is everything you stand for and promote as a business professional; It is built around your name as a real estate professional. It’s important because it helps you build trust within your existing clientele and prospects. You can create a brand for yourself in multiple ways, and with today’s digital tools, it is easier than ever before. Gone are the days when you needed to brand your face to a bus bench or create newspaper ads to get people walking through your door. Check out these few tips to grow your personal brand.
Get a Headshot
First things first, the actual image that will get people to recognize you. If you’re generally camera-shy, you can try to look up some poses online and hire a professional photographer to help you get the right shot. Avoid using too many filters or Photoshop editing tools on your headshot. People must see you as you are not to be confused when they meet you for the first time.
Active Social Media Presence
You must have an active social media presence to make an impact and understand your audience better. People spend most of their time online, specifically on social media platforms. These tools will allow you to have open and honest conversations with potential clients and get to know what people seek.
Thought Leadership
Another way you could get creative is by sharing engaging knowledge-based content that others can learn from. You may demonstrate thought leadership through tips, analysis, forecasts, or opinion pieces open to discussion. By doing this, you will help educate the market and help you be continuously up to date with market situations, which will help your personal brand growth.
Real Estate Platforms, Events, Forums & Exhibitions
Such platforms are the perfect place for you to establish your network. After all, your network is your net worth, so it’s best to invest it in people interested in your field and profession. It is a great place to network and an even better place to share your real estate ideas with the world. You can participate and present during these events and get an even broader reach beyond the local community.
Befriend the Community
Build lasting relationships with people to get a domino effect. To do this, you must listen to your clients’ needs instead of just selling them a home. Once people have trusted you with one of the most significant investments of their lives, it will make an impact in the form of word-of-mouth marketing. You’ll be their go-to person for all things real estate and highly recommended among their peers.
In conclusion, building your personal brand allows you to stand out in the real estate industry, connect with people, and share your knowledge and expertise.
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